Tuesday 30 May 2017

B. Makeup Rebrand Launch Party

Last week I was fortunate enough to attend the official B. makeup rebrand launch party in London and i'm pleased to be able to announce that their new line will be available in Superdrug from 31.05.17! 

You may have noticed the B. shelves in Superdrug looking a little empty lately and that's because they have been working so hard behind the scenes on this rebrand and to come back bigger and better than before. If you didn't already know B. are a completely vegan and cruelty free brand offering a wide range of affordable products from makeup, to skincare and beauty tools. 

Prior to this launch and when I have tried B. makeup products in the past I have always tended to prefer their skincare over their makeup but now I am really excited about it all! I am so pleased to see B. offering so many more products than ever before and lots of new additions to their line. I absolutely love the design of their new look and packaging which is so chic and all of the products feel like really great quality. It's also refreshing to see B. really promoting the fact that they are indeed vegan and cruelty free which is now a message that is at the forefront of their relaunch campaign.

The party I attended was such a great event and everyone had the chance to browse and try out all of the new products. They really pushed the boat out for us with vegan donuts, canapĂ©s and cocktails! We also got given a goodie bag filled with different products to take home with us which was the icing on the cake. 

As if all of that wasn't enough, I also got to meet some of my other favourite vegan and cruelty free bloggers for the first time which was so much fun. They were all as awesome as I imagined them to be! 

From left to right - Shenan, Nadia, Hayley, Tara, Steph & me! 

Over the weekend I tried out some of the products I received and you can watch my first impressions video here:

I'm sure you'll all be as happy as me to see B. makeup back in store at Superdrug this week and i'd love to hear what products you're all excited to try!  


  1. So great to see this make up range come back to Superdrug! Am heading to town tomorrow as it's annual leave + payday, and will totally give them a good look! I am loving the new packaging, some of it, such as the lipsticks, looks very NARS-esque!

    1. Thanks Natalie! Yes the packaging is much improved and I think it's very chic and Nars like too :-) Hope you picked up some goodies! xx


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